Men have it so easy during the work week. All they need for an acceptable office outfit is a clean dress shirt, pair of pants and shoes. No jewelry, no makeup, no hair. But over the weekend, it appears that the sartorial tables have turned. While women have an assortment of apparel and accessories to choose from, what are men supposed to wear to create that fashion-forward, off duty weekend style? Enter
Rivay by prosecutor-turned-creative director Jon Ruti, 37. Consider the menswear brand what your (future) boyfriend should wear: masculine, tailored and stylish sans Yeezus's pretentiousness. With traditional field jackets and graphic tees, Rivay is sure to be your next go-to company. Read on to learn more about the brand, designer and the future of menswear.
The Trendologist: Congratulations
on the wonderful line! What was your inspiration behind Rivay?
Jon Ruti: Thank you! I wore a suit everyday to work for
seven years. I began to notice how
hard it was to find a good outerwear piece that could go from work to my
weekend hobbies. I recall a good
friend of mine picking me up from work to go ice climbing in the Adirondacks
for the weekend. The only piece of
outerwear I could wear after I got out of my suit was a technical piece from
Patagonia. It just looked off
leaving the office like that.
That’s when I started really thinking about the gap between fashion and
technical outerwear.
TT: What is the
design process for creating a menswear line?
JR: Menswear isn’t
about reinventing the wheel. It’s
about evolving pieces to fit the current time period, cultures and lifestyles
of today. We get inspired and evolve pieces to suit the lifestyles of our customer and the culture
of Rivay.
TT: Can you tell
me more about your target audience?
JR: He’s career-driven and puts a lot thought into how he wants to fill his down time. He takes care of himself, dresses well
Monday through Friday, but is missing a brand that understands his weekend
passions. From traveling, to
riding his vintage motorcycle to surf trips with friends, he does a lot of
interesting things in his time away from career. The only thing missing is a brand with the same
passions.
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Larkin Crew Neck Sweatshirt, $148 |
TT: Where did the
name Rivay come from?
JR: Growing up, I was
always fascinated with rivets and how they looked on airplanes, cars and other
machines. A good French buddy of
mine were talking over drinks and he pronounced the word rivet as Frenchman
would. It stuck from there. I reworked the spelling and Rivay was
born.
TT: I know
playing favorites is nearly impossible, but what is one piece from your
collection that all fashion-forward men should own?
JR: I’ll play! The Delaney waxed cotton field jacket. It will take you from work to adventure
and back again without missing a beat.
It looks natural in any situation, which is the hallmark of any good menswear piece.
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Enfield Waxed Cotton Series Jacket, $325 |
TT: I would love
to hear more about your work experience prior to founding Rivay. Can you please
elaborate?
JR: I was a New York
City prosecutor in the South Bronx for five years, handling everything from
DWI’s to homicides. I spent the
last two years of my career at the Office of Special Narcotics in downtown Manhattan
investigating and prosecuting large-scale narcotics enterprises. It’s been one long episode of The Wire for me, but Rivay is the new
chapter. I couldn’t be more
excited.
TT: Has your
former career in law helped with Rivay? How so?
JR: It taught me how
to be a good storyteller and know who your audience is. That’s half the battle.
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Galvin Moto Sweatpants, $148 |
TT: From the New York Times launching a men’s style
section to the debut of Men’s New York Fashion Week last month, there has been an
extra emphasis on menswear recently. How do you
think Rivay will contribute to this movement?
JR: I think it’s
great: men are more fashion savvy
than ever. This presents Rivay
with an opportunity to give the well informed man an exciting brand to turn
to. When he pursues his passions,
Rivay will be there to make sure he looks as smart as ever.
TT:Where do you
see the brand in five years?
JR: The growth in menswear and e-commerce in general has given unique
opportunities to small brands, but the first five years are always tough. We’ll continue to grow our collection
and look for strategic partnerships and collaborations. We’re interested in making Rivay a
lifestyle brand as opposed to simply producing great pieces season to season. Stay tuned, we have a lot of exciting
things on the horizon!
TT: What is your
advice for emerging designers?
JR: Know your brand
identity. Stick to it, no matter
what.
Can't get enough of Rivay? Follow the brand on
Instagram.
Photos courtesy of Rivay
xx