Tuesday 18 June 2013

Brand to Love: LINE Knitwear

Whether you want to stay warm during harsh winter days or keep it chic on cool summer nights, stylish knitwear is an essential for every trendsetter's wardrobe. If you're on a quest to find a brand that's both luxurious and cozy, look no further. Enter LINE Knitwear. Over the past 13 years, LINE has turned into a go-to brand for celebrities like Cameron Diaz, Drew Barrymore and Katie Holmes. Um, major.

Photo


It all began when cofounders John Muscat and Jennifer Wells met during their college years.

"Jenn and I participated in one of the largest AIDS fundraiser shows in Canada," says Muscat. "Jenn was one of the designers and I worked on the organizational team."

After noticing a gap in the luxury knitwear market, LINE quickly became a reality.

"We had the foundation of a very solid friendship that we developed in university that was based on a lot of respect, trust and time," adds Muscat.

Photo

From tanks to dresses, the brains behind LINE created everything your trendy little heart could desire. I'm personally obsessed with the label's coral and cobalt knit tank as well as the lush black and white sweater. Classic and funky at the same time.

I know what you're thinking-- where can you snag a piece of this ah-may-zing brand? Sold at over 800 boutiques, department stores and e-commerce sites, the options are basically endless. So what are you waiting for? Grab a piece of LINE now!
xx

2 comments: