Red Carpet Review: 2015 Emmy Awards

If you watched any red carpet broadcast from this year's Emmy Awards, you may have heard the following more than once: "I'm sweaty," "It's so hot," and/or "I almost fainted!" But with a slew of gorgeous dresses that cascaded down the red carpet, it's hard to feel much sympathy. The Emmys may play it safe, sartorially speaking, but the slew of embellishments and jewel tones made the Hollywood heat worth it. But, as all award shows do, there were a slew of less-than-awesome ensembles. So which looks sizzled on the red carpet and which ones fizzled? Read on for this year's red carpet recap.

The Worst.

Heidi Klum in Atelier Versace: Surely, all compliments towards the Project Runway host's yellow getup was an iteration of Regina George's two-faced fashion commentary. In the wise words of the iconic mean girl, "this is the ugliest effin' dress." Such an ageless and graceful model could opt for any other dress and look radiant, this schizophrenic sartorial nightmare looks more like a mélange of her contestants' worst creations.  Part boho, party victorian and part skin-baring, but 100 percent ugly. To top it all off, the sheer skit and platform veer into extreme showgirl territory. Translation? So not chic.

Laura Prepon in Christian Siriano: The color, silhouette and train are gorgeous, but how can you notice the positive aspects of this look when that awful embroidered bodice commands all attention? Exactly. Instead of working together to create a super gown, the tomato red and gilded bits compete with each other and look like a medieval costume gone wrong. A slimmer silhouette or darker shade would make this embroidery easier to look at. 

Danielle Brooks in Christian Siriano: For the autumnally averse, there may no such thing as too much color. For the red carpet? Three bright, color-blocked hues is simply too much. The silhouette hugs the Orange is the New Black star's curves extremely well; however, the colors look like she's wearing a childhood play parachute. Speaking of the horrid stripped paneling, not even the fiercest superwoman needs a front train and back train.

Taylor Schilling in Stella McCartney: So if Danielle Brooks is dressed in a parachute, Taylor Schilling is dressed in a lopsided curtain, right? If you're an obsessive compulsive dresser, you must feel the need to straight the bunching along Schilling's neckline. Perhaps it was supposed to look offbeat and cool, but the neckline looks like a halter top gone so, so wrong. And what's going on with that hem? It's neither here nor there and looks like she stole this window treatment at the last moment. 

Amy Poehler in  Michael Kors Collection: Don't be fooled, dear reader: there is such a thing as an outfit being ruined by accessories. Sure, the dress's peekaboo cut-outs are summery while the black hue makes this the perfect transition piece into fall, but what's with the bangles? the thin halter straps and minimal shape are completely off balanced by those clunky bangles. Plus, this is the Emmys! It's the time to be blinged out with some dainty jewels. Also, the funny woman's red locks look brassy and lackluster. Amy Poehler, you were born to be blonde.

The Best.




Taraji P Henson in Alexander Wang: Now that's a fierce look.  As her first nomination for her portrayal of Cookie, this look packs on the drama without commanding too much attention. The netted skirt and jeweled straps upgrade the traditional (read: boring) little black dress. And let's not forget that the ab-baring cut-out is subtly sexy. And with so many elements in a single dress, Henson smartly opted for a simple black clutch and a simple glitzy bracelet. On the beauty front, her asymmetrical lob is straightened to perfection. 

Aubrey Plaza in Alexandre Vauthier: Is the Parks and Recreation star reinventing the sartorial wheel? Not exactly. However, this dress is a refreshing (and undeniably sultry) way to play in safe.  The plunging V-Neck and high slit leave just enough to the imagination to have this look be deemed chic, but otherwise? The dress seems comfortable and is relatively low maintenance. Since her maxi dress does have several shimmery flecks, Plaza perfectly accessorizes this with a few rings and a simple pump.

Tatiana Maslany in Bouchra Jarrar Couture: Ladies, take note: if you want to give a menswear-inspired look a try, take a page from the Orphan Black star's look book and dare to bare. The angelic white suit mixed with the lack of an undershirt creates the perfect juxtaposition. Also, can we talk about how perfect the fit is? When it comes to menswear for women, a little slouch is never a bad thing. The seriously slick ponytail is perfect while the black sandals and clutch add a very sophisticated finishing touch.

Jaimie Alexander in Armani Privé: Um, this is totally major. Unlike Danielle Brooks's technicolored  number, this glitzy Armani Privé look works because the deep jewel-toned colors create a consistent and flattering pattern. And while color, sparkle, and a long-sleeved maxi silhouette make seem extremely overwhelming, this look (which premiered on the red carpet) feels more like a fashion statement than an eyesore. A few rings and the clean, cropped do perfectly blend in with the fitted silhouette. 

Kerry Washington in Marc Jacobs: Any fashion nerd loves seeing recently released runway on the red carpet less than a week later. And, of course, Washington's glitzy Marc Jacobs number is no exception. The midi hemline, especially mixed with a subtle V-neck and modest slit, is refreshing in a sea of carpet-grazing gowns. And those extra-embellished fripperies along the shoulder and skirt of the dress provide a flapper- esque flair.. While a fresh face and messy updo don't compete with the pizazz of the dress, the Scandal star carries this dress with confidence so the heavy metal garment isn't wearing her.

Sarah Hyland in Zac Posen: That color! That neckline! That fit! Gorgeous. She may be young, but the Modern Family actress never shies away from a fashion challenge. And for this year? Hyland takes an elegant forck and gives it a modern twist by accessorizing with monochromatic gems. While a traditional gown is nothing new, that off-the-shoulder sleeve is on trend, refreshing and sophisticated. Styled with a cool forearm cuff and beachy waves, this look is a fashion home run. Brava! 

Lady Gaga in Brandon Maxwell: If someone were to tell you that Lady Gaga would be presenting at the Emmy Awards circa 2010, you would shudder in preparation for her avant garde ensemble. Would there be LED lights, fruit or growing flora? Luckily, it's 2015. And in 2015, a different Lady Gaga made her debut at the television extravaganza. Dressed in black, Lady Gaga presents a more refined version of herself while the asymmetrical shoulder and dimensional pop offers something quirky to the sartorial equation. The surprisingly simple look is paired with a perfectly coiffed do and a bitten-lip pout.

Sarah Paulson in Prabal Gurung: Not to sound dramatic, but this look oozes chicness. Similar to Sarah Hyland's burgundy number, the strong off-the-shoulder strap dances between your standard, commercialized red carpet look and a high-fashion ensemble. Also, obsessed with the navy and black color combination. Though subtle, it's far more fetching than the overused black and white palette. Added bonus? The dual-toned dress makes a fully sequined dress cool and borderline edgy instead of a reject custome from a Liza Minelli concert.

Jessica Paré in Monse: Her Mad Men alter-ego is known for making a fashion statement with her retro garments. But, while everyone was looking at Claire Danes's chain-linked Prada ensemble, this look went mostly under the sartorial radar. However, this dress is gorgeous. The knot at the bodice and the gentle draping along the front of the gown offer a regal, and forward-thinking, approach to a bubblegum pink dress. For a minimal statement, Paré keep the gems to a minimum and opts for a cool, center-parted bun.

 

Which looks did you love? Sound off below.

Photos courtesy of Entertainment Weekly,  Billboard and New York Magazine

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Red Carpet Review: 5 Best Looks From the 2015 VMAs

So a lot happened at last night's MTV Video Music Awards. "Uptown Funk" won big, naturally. Nicki Minaj both settled a highly-reported feud with Taylor Swift and started one with host Miley Cyrus the same night (#ambitious). Justin Beiber sported a undeniably awful new hairstyle. And perhaps the biggest wild card was Kanye West's maybe-joking presidential announcement for 2020. But on the fashion front? A mixture for sleek and risky. And while you may have scrolled through a plethora of Instagrams of Miley Cyrus's barely-there Versace number -- and most likely hated it-- do not fear, dear reader: there were several looks worth swooning over. Read on for the best of this year's salacious red carpet.



FKA Twigs in Atelier Versace: At last night's awards show, the future Mrs. Robert Pattinson was anything but a fashion wallflower. The need to bare it all was the trend of the evening -- Britney Spears, Rita Ora and Miley Cyrus fell victim to an array of overkilled cut-outs -- but this look works on the song siren. There's no denying that the pint-sized It Girl is scantily-clad; however, the look is surprisingly modest compared to similiar looks. Her full-coverage bralet provides minimal cleavage and the corset lining (as well as the sheer draping) don't boast a set of toned abs. Sure, the skirt of her dress is sheer, but she also sports a pair of panties that look like it's half of a demure bikini. Consider this look understated sexy; a sultry for the fashion set who are neither familiar nor comfortable with showing off that much skin. When it came to accessories, Twigs's strappy sandals mimic the bold lines of her corset and the little jewelry keeps this dress looking convetable instead of a showgirl's costume. As for a dramatic finishing touch, the bright red lip and bed-head fit in with this look perfectly.

Chrissy Teigen in Marchesa: Sartorially speaking, dancing on the line between sexy and slutty is not easy. But in this show-stopping Marchesa, Lip Sync Battle co-host Chrissy Teigen makes it look easy. While the sheer paneling by her legs is undeniably naughty, the high-neckline gives this dress a sophisticated twist. Though the sparkly paneling may look a tad "Vegas" to some, it also adds a red-carpet ready factor that prevents this from looking too much like lingerie. To create a cohesive look, Teigen adds dainty, yet equally glitzy, drop earrings to the equation. Love. Not to mention her messy updo and natural face are the perfect juxtapostion for such vampy attire.

Vanessa Hudgens in Naeem Khan: If you listen closely, you can still hear all Free People fans rejoice over this outfit. Even with a resurgence of bohemia on the runway, it's rare to see a red carpet look that is unapologetically ethereal. Conversely, all you see is a delicately embroidered maxi dress with a strappy sandal. That's it. But luckily, Hudgens brought something so abnormal to the red carpet and reminded the audience that dressing up for flashy events should be fun. Instead of sticking with a minimalist dress in a neutral hue, like most of her cohorts, the actress pushes the envelope with this dimensional number that was both feminine and innovative. As for extras, Hudgens did not skimp on jewelry. According to Refinery29, the starlet incorporated over 28 pieces: hair gems, bracelets, earrings, necklaces, oh my!  Now that's maximalism.

Hailee Steinfeld in Stella McCartney: This awards show red carpet is obsessed with the unexpected: Gaga's meat dress, Lil' Kim's pasty-clad asymmetrical jumpsuit and even Katy Perry's denim dress, just to name a few. But perhaps the most daring, and ultimately the most unexpected, for this event is when a starlet doesn't push the style envelope with a flashy, raunchy or even costumey outfit. Instead, she wears something so refined, minimalist and chic. Hailee Steinfeld, fashion nerds everywhere tip their hats to you. At an event of this calibre, a jumpsuit with caplet sleeves and ultra-flared legs may stick out like a sore thumb, but the Pitch Perfect 2 prevents a mumsy moment with an edgy choker and gilded circle clutch. Plus, this unexpectedly refreshing silhouette immediately gives the look cool-girl kudos. Paired with a straight do and a Taylor Swift squad-approved cat-eye, Steinfeld's ensemble teaches onlookers that leaving a lot to the imagination can be a good thing.

Lily Aldridge in Alexandre Vauthier: Yes, sultry black dresses ran rampant on last night's carpet. And while most of them boasted sheer elements and glitzy paneling, model Lily Aldridge's minimalist approach to the trend was a sartorial breath of fresh air. A far cry from the black dresses of the over-embellished variety,  this look stands out for it's suggestive (but stylish) cut-outs and effortless simplicity. With the help of possibly yards of double-stick tape, the cut-outs perfectly lay on Alridge's runway-worthy frame without being over-exposed. Before you think it, you're right: a deep V-neck and oblique-baring slits will never translate to demure. However, the long, streamlined silhouette and the languid fishtail hemline dresses up this sultry fad. The perfectly sleek ensemble is coupled with a straight mane and wrists adorned with slim bracelets for the ultimate finishing touches.

 

Which looks did you love from last night's VMAs? Sound off below

Photos courtesy of PopSugar and Us Magazine

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5 Best Looks from the 2015 Teen Choice Awards

Let's face it: usually, teenagers and high-end fashion don't mix. But Sunday's Teen Choice Awards undermined that generalization. While the show itself was as awkward as a frizzy-haired high schooler, the fashion surprisingly did not disappoint. Tucked in a sea of up-to-there minidresses and neon hues were a selection of sophisticated, fashion-forward looks. Missed the award show? Not to worry, ladies and gent: check out the five best looks from this year's Teen Choice Awards.

Emma Roberts in Peter Pilotto: Only 24 years-old,  and this actress is already a red carpet veteran. Wearing a tailored midi-dress that's adorned with clashing pastel prints, this look perfectly mixes youthful prints with a ladylike silhouette. Adorned with minimal hardware, this outfit is surprisingly sophisticated for the Teen Choice Awards and proves to onlookers that youth and taste are not mutually exclusive. Finished with simple sandals, smooth waves and a soft rose pout, the full look is a home-run hit.

Lucy Hale in Julien Macdonald:As any Pretty Little Liars fan will tell you, we've seen the petite starlet in ugly outfits a plenty. Awkward pink hair streaks, questionable fascinators and tights -- the past five and a half seasons were a sartorial nightmare. Luckily, in a world where A doesn't torment a group of teenage girls, Hale is equipped with a glam squad and a significantly better wardrobe. Coupled with dramatic eyeliner and a slicked-back bun,  this outfit is the epitome of vampy glam. While the mesh paneling is undeniably gothic, the short hem and deep V-neck keep this dress youthful and sexy. Paired with strappy sandals? Definitely gives Aria a run for her money.

Haley Ramm in Pistol Stamen: A relative newbie on the red carpet, this ensemble is a far cry from the clubwear that ran rampant at the event. The flared, midi skirt and modest neckline is by no means reinventing the wheel, and can easilyveer into mumsy territory. However, the subtle texture on the frock as well as Ramm's colorful bracelets made this outfit feel refreshing. Paired with auburn locks and a fresh face, the starlet looked composed and mature.

Maia Mitchel in Giamba: Just got back from the Hamptons or working a step and repeat in Los Angeles? While this look may teeter on the casual side for an award shows, the fuss-free factor of this ensemble merits a spot on this event's best dressed list. It's easy to want to wear (almost) everything that you see on red carpets and runways, but finding something that's stylish and looks comfortable is the true sartorial dream. Whether dressed up with a pair of strappy sandals, as Mitchel did, or coupled with a  pair of gladiator sandals, this look is effortlessly chic in a way that leaves us asking ourselves "Where can I get me one of those?"

Bea Miller: A summer red carpet should be strictly filled with pretty patterns and bright colors, right? Not according to Bea Miller. Between the leather jacket cooly draped over the singer's shoulders and the beautiful jewel-toned jumpsuit, this getup has onlookers undeniably excited for fall fashion. While Miller's jumpsuit appeals to every minimalist, the shoes (though not Trendologist-approved) and jacket are youthful and rebellious. The natural face and beachy waves add the perfect hint of summer.

Which looks did you like from last night's awards show? Sound off below
Photos courtesy of E! 

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Designer on the Rise: Rivay's Jon Ruti

Men have it so easy during the work week. All they need for an acceptable office outfit is a clean dress shirt, pair of pants and shoes. No jewelry, no makeup, no hair. But over the weekend, it appears that the sartorial tables have turned. While women have an assortment of apparel and accessories to choose from, what are men supposed to wear to create that fashion-forward, off duty weekend style? Enter Rivay by prosecutor-turned-creative director Jon Ruti, 37. Consider the menswear brand what your (future) boyfriend should wear: masculine, tailored and stylish sans Yeezus's pretentiousness. With traditional field jackets and graphic tees, Rivay is sure to be your next go-to company. Read on to learn more about the brand, designer and the future of menswear.

               

The Trendologist: Congratulations on the wonderful line! What was your inspiration behind Rivay?

Jon Ruti: Thank you!  I wore a suit everyday to work for seven years.  I began to notice how hard it was to find a good outerwear piece that could go from work to my weekend hobbies.  I recall a good friend of mine picking me up from work to go ice climbing in the Adirondacks for the weekend.  The only piece of outerwear I could wear after I got out of my suit was a technical piece from Patagonia.  It just looked off leaving the office like that.  That’s when I started really thinking about the gap between fashion and technical outerwear.

TT: What is the design process for creating a menswear line?

JR: Menswear isn’t about reinventing the wheel.  It’s about evolving pieces to fit the current time period, cultures and lifestyles of today.  We get inspired and evolve pieces to suit the lifestyles of our customer and the culture of Rivay.

TT: Can you tell me more about your target audience?

JR: He’s career-driven and puts a lot thought into how he wants to fill his down time.  He takes care of himself, dresses well Monday through Friday, but is missing a brand that understands his weekend passions.  From traveling, to riding his vintage motorcycle to surf trips with friends, he does a lot of interesting things in his time away from career.  The only thing missing is a brand with the same passions. 

Larkin Crew Neck Sweatshirt, $148

TT: Where did the name Rivay come from?

JR: Growing up, I was always fascinated with rivets and how they looked on airplanes, cars and other machines.  A good French buddy of mine were talking over drinks and he pronounced the word rivet as Frenchman would.  It stuck from there.  I reworked the spelling and Rivay was born.

TT: I know playing favorites is nearly impossible, but what is one piece from your collection that all fashion-forward men should own?

JR: I’ll play!  The Delaney waxed cotton field jacket.  It will take you from work to adventure and back again without missing a beat.  It looks natural in any situation, which is the hallmark of any good menswear piece.

Enfield Waxed Cotton Series Jacket, $325

TT: I would love to hear more about your work experience prior to founding Rivay. Can you please elaborate?

JR: I was a New York City prosecutor in the South Bronx for five years, handling everything from DWI’s to homicides.  I spent the last two years of my career at the Office of Special Narcotics in downtown Manhattan investigating and prosecuting large-scale narcotics enterprises.  It’s been one long episode of The Wire for me, but Rivay is the new chapter.  I couldn’t be more excited.

TT:  Has your former career in law helped with Rivay? How so?

JR: It taught me how to be a good storyteller and know who your audience is.  That’s half the battle.

Galvin Moto Sweatpants, $148

TT: From the New York Times launching a men’s style section to the debut of Men’s New York Fashion Week last month, there has been an extra emphasis on menswear recently. How do you think Rivay will contribute to this movement?

JR: I think it’s great: men are more fashion savvy than ever.  This presents Rivay with an opportunity to give the well informed man an exciting brand to turn to.  When he pursues his passions, Rivay will be there to make sure he looks as smart as ever.

TT:Where do you see the brand in five years?

JR: The growth in menswear and e-commerce in general has given unique opportunities to small brands, but the first five years are always tough.  We’ll continue to grow our collection and look for strategic partnerships and collaborations.  We’re interested in making Rivay a lifestyle brand as opposed to simply producing great pieces season to season.  Stay tuned, we have a lot of exciting things on the horizon!

TT: What is your advice for emerging designers?

JR: Know your brand identity.  Stick to it, no matter what. 

Can't get enough of Rivay? Follow the brand on Instagram.
Photos courtesy of Rivay

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Designer(s) on the Rise: Vrai & Oro's Vanessa Stofenmacher and Chelsea Nicholson

"I hate jewelry," says no fashion-forward girl ever. Whether you're rocking an arm party on the daily or peering into your local jeweler's window every so often, there's something undeniably glamourous about some serious bling. And contrary to popular belief, diamonds aren't a girl's only best friend. We love sapphire, topaz, tanzanite-- amongst a slew of other precious and semi-precious stones-- and bare (yet sleek) metals. But what's a gal to do when tracking down an exquisite trinket at an affordable price feels like mission impossible? Enter Vrai & Oro: affordable, sustainable and undeniably chic. In this installment of Designer(s) on the Rise, co-founders Vanessa Stofenmacher and Chelsea Nicholson talk jewelry, business and what's in store for the budding jewelry brand.

The Trendologist: Congratulations on the wonderful line! What was your inspiration behind Vrai & Oro?

Vanessa Stofenmacher and Chelsea Nicholson: We have always been hugely inspired by companies that have shifted the way we see retail and e-commerce, such as Warby Parker and Everlane, even before Vrai &  Oro.  It is such an exciting time to be a part of the movement happening in e-commerce. We ourselves wanted well-branded, well-designed, high quality jewelry, but were discouraged by the price tags. So we set out to create an option for people to invest in luxury pieces that will last, while making the prices as attainable as possible by selling online only without the retail markups.

TT: What makes Vrai & Oro stand out is the ethical responsibility the brand takes on as well as the affordable price points. Can you elaborate on how these two aspects are possible?

VS & CN:  Being in Los Angeles, we are able to oversee where the pieces are manufactured, negotiate our costs, hold minimal inventory and have extremely fast turnaround times.  Our direct to consumer model reduces middlemen and eliminates the wholesale to retail markups, allowing us to focus on high-quality goods that are sustainable and last.

TT: Did you face any challenges by committing to a high-grade, yet affordable, line? How did you overcome these challenges?

VS & CN:  One of the biggest challenges we face is selling direct to consumers as we don’t have the support and outreach of retail brands that help market and sell products. This has been a challenge because it limits our network and audience,  but it has also been a blessing because it's forced us to be more creative in our marketing efforts and also given us insight into each of our customers in order to learn what is working for them and what’s not.

14K Gold Circle Necklace, $135

TT: Where did the name Vrai & Oro come from?

VS & CN: Vrai means truth in French, and Oro means gold in Spanish.  A few years ago , we moved to Paris together for a summer largely and are inspired by French design and culture [to this day].  Now that we live in L.A., we are surrounded by Spanish influence as well, so we wanted to incorporate that aspect.  The words themselves-- truth and gold-- embody the essence of our company: we are dedicated to transparency and using high quality materials that last.

TT: Playing favorites is nearly impossible, but what is one piece from your latest collection that Trendologist readers MUST have in their jewelry boxes?

VS & CN: Our solitaire diamond necklace is our most popular piece for a good reason. It’s such a classic staple that can be worn [daily] and it goes with everything. It layers beautifully with other designs.

14K White Gold Diamond Line Drop Earrings, $495

TT: What did you both do before founding Vrai & Oro?

VS & CN: Vanessa studied graphic design and communication arts at OTIS College of Art & Design. After graduating, she traveled to Paris with Chelsea and worked at the [emerging] design and marketing firm, CrazyBaby. After returning to the States, she founded a graphic design studio, Duk Design, where she designed websites and brand identities for startups and small businesses. Continuously furthering her education in technology and design, Vanessa (along with Chelsea) studied UX design at General Assembly. Upon completion, they planned and launched Vrai & Oro. 

Chelsea has always had a passion for business, fashion and creative marketing. After her first year of studying at the University of British Columbia, she moved to L.A. to launch a philanthropic clothing company, Elise Elizabeth.  After a year of running the company, she passed along the business in order to pursue travels and finish her degree. After spending time in various countries around the globe, she completed her degree in business and marketing at the University of Oregon. Chelsea then moved back to L.A. and continued her education in user experience design through General Assembly. As the course came to an end, Vrai & Oro began.

TT: As a design duo, what is it like to work so closely with another person in an industry that is fueled by creativity?

VS & CN: We’re both very creative in different ways, which works to our advantage. Chelsea is very creative in business and marketing while Vanessa is creative in branding and visual design. We both share ideas on every subject, but we have mutual respect for each other's talents so ultimately we trust each other to make the best decisions in our respective roles as creatives.

14K Rose Gold Double Stacked Diamond Line Ring, $295

TT: Where do you see the brand in five years?

VS & CN: We plan to continue growing quickly and, in the near future, hope to increase our in-person experiences [with] pop-up shops and showrooms.

TT: What is your advice for emerging designers?

VS & CN: Get involved in relevant networks and communities. We didn’t have any connections going into this business, but we wouldn’t be where we are today without the connections that we’ve made during our first year. Attending events, lectures and classes as well as reaching out and following up with key figures in our industry has been extremely helpful for us. We would recommend all emerging designers and startups to do the same.

Can't get enough of Vrai & Oro? Follow the brand on Instagram, Facebook and Pinterest. 

xx

Trending: Celebrate Personal Style with Stylekick

Personal style is like falling in love. It's something so intimate and special to each of us, yet you also want to show it off to anyone and everyone. But when it comes to showing off your flared skirt or pair of mules, where can you find the right audience? Facebook and Instagram are powerful platforms; however, most of your followers are your extended family members and old high school friends who probably won't geek out over your new dainty watch. Starting a personal style blog is another option; however, you may not have a shutterbug friend to take street style photos of you at your beck and call. Luckily, we now have an alternative. Introducing Stylekick, the coolest way to celebrate personal style.

 



Think of Stylekick as a fashion-forward Instagram: you can post pictures, follow fellow trendsetters and like or comment their photos. Available to men and women, users have the power to swipe through their followers or peruse the app's thousands of style savants in a general pool of pictures. After a few swipes in StyleKick's database, don't be surprised to find yourself loving everything on your feed. The app's special alogorithim pays close attention to your feedback on each outfit and tailors your selection to looks that are similar to your previous likes. And thanks to one common interest, and the consistent monitoring of malicious comments, Stylekick offers a friendly and encouraging atmosphere for anyone with a passion for fashion.

 

"The creativity and breadth of representation of our users is what makes Stylekick unique," comments Natalie Gray and Karn Saroya, Stylekick's CMO and CEO, respectively. "The playing field for creators looking for distribution of their content is certainly more equitable on Stylekick than say Instagram--where if you don't have [thousands] of followers, you can quickly get drowned out."

 

Stylekick sprouts from a classic tale of fashion meets tech. Gray previously worked with Russell Simmon's fashion marketing group while Saroya got his start building body-scanners to help inform sizing decisions at MIT.

 

"When we first started working on Stylekick we were building body-scanners to help shoppers be better informed about sizing of online purchases," they said in a joint statement. "Eventually, we decided to move away from that, and started experimenting with products we could build to help shoppers ‘cut through the noise’ when it came to discovering the styles they would be most happy with. Our app tries to figure out which styles and items you’ll love best through your interactions on our products are the result of a lot of tinkering!"

 



 Yet Stylekick also solves another personal style dilmena: where to find that amazing fringed skirt, amongst other covetable pieces, you saw your favorite budding fashion in?  With an e-commerce platform, users are able to include shopable links to their outfit in their posts. But what if you wore your mom's flared jeans from the '70s in a post? Fashionistas (and fashionistos) can list alternate options that resemble their threads. If a style savant hasn't posted links to their ensemble, users can reach out to him or her directly.

Today marks a major victory for the Stylekick team for a few reasons.  Perhaps its not as obvious to the eye of the app-holder, but smarter and faster technology has seeped its way into Stylekick, which will learn your personal style quicker and more intimately. Additionally, the emergence of in-app notifications, which will alert you when your followers inquire about your posts, and the option to shop and compare items based on your taste makes Stylekick even more user-friendly.


 As one of the top fashion apps on the market, what's next for Stylekick?

"As a company we think that contextual shopping will win over grid-based e-commerce," say Gray and Saroya. "Any experience, whether it be video, editorial, our outfits in the context of other real people that gives a customer additional confidence in a potential purchase pushes forward the idea of 'contextual shopping' and deprecates traditional 'grid-based' shopping. We are incrementally testing broader lifestyle content (interior design, D.I.Y., beauty, home, etc.) with the view that context matters, and are seeing great results as an early indication."

 

Stylekick, available for free on Apple and Android App Stores.

xx

10 Best Looks from the 2015 Cannes Film Festival

As Cannes kindly reminds us every year, summer is way more glamorous than a pair of denim cutoffs, aviators and rubber flip flops. In fact, the fête du jour frowns up banished flats altogether. In true Cannes Film Festival manner, the red carpet looks did not disappoint. From formal showstoppers to casual--but equally chic--party and press outfits, check out the 10 best looks of the film (and fashion) extravaganza.



Diane Kruger in Prada: If any budding fashionista need guidance on having a personal style that is both feminine and edgy, look to Diane Kruger. Between utterly Parisian Chanel Haute Couture frocks to punchy Giambattista Valli prints, everything the German actress wears tickles the heart of all girly girls. This Prada gown is no exception. There's something insanely ethereal about the thougthful embellishments against a playfully sheer backdrop, and not to mention the dramatic back is undeniably regal. In true Kruger fashion, her subtly messy curls perfectly match the princessy vibe of this gown. But of course, leave it to the It-Girl to make even bedhead coveted.

 

Sophie Marceau in Alexander Vauthier: Far from the festival's riskiest look, the actress's fuss-free outfit offers a good lesson in easy summer dressing. Whether on red carpet or the boardwalk, a white shirtdress is the ultimate example of understated glamour. Yes, Marceau's take on this wardrobe staple is fancier than the top that also doubles as a cover-up, but the carefree sentiment is still strong. In general, the getup feels a little ho-hum; however, adding Chopard's snake necklace ups the sartorial ante. Polished off with a pair of gold gladiator sandals, Marceau looks more like an ultra chic Medusa (in a good way!) than an actress. Brava.

Cate Blanchett in Alexander McQueen: As any fashion girl (or guy) knows, the secret to sexy dressing is highlighting one body area and leaving much more to the imagination. This iteration is not as obvious as a plunging maxidress, but this Victorian alternative is undeniably sultry. Lesson to be learned: a sheer top and frills-free black bra does wonders, and isn't only appropriate for a night on the town. To prevent this look from getting too vampy, the Academy Award winner opts for smooth waves, a fresh face and minimal accessories.

Sienna Miller in Sonia Rykiel:  Once upon a time, the American Sniper star was known for two things: her rocky relationship with Jude Law and her perfectly boho style. Though Miller has made several movies since then, and seemingly ended her on-again-off-again relationship, who doesn't regularly nerd out over her style? Her clothes still have a hint of boho, but her overall style has received a major, sophisticated upgrade. There's something about this gothic look that almost veers into Stevie Nicks territory; however, the minimal jewels (besides that glitzy collar, of course) make this less costumey. Long story short: the drama of this ensemble is divine. Though the cape adds an air of mystery, the sheer skirt and starry embellishments keep this outfit fun and youthful. The juxtaposition between the beachy braids and classic deep red lip perfect this look.

Poppy Delevingne in Burberry Prorsum: A little psychedelic without veering too trippy, this dress is the ideal option for any creative style savant. In a sea of neutrals, metallics and jewel tones, this forest green adds an undeniably refreshing jolt of color to the red carpet. And the whimsical embellishments contribute an unapologetically youthful energy that is rarely found at Cannes. On the accessories front, the tiered necklace emphasizes the deep neckline, making this look more fashion girl than party girl. Finished with a smokey eye and slightly messy updo (with the ubiquitous fashion girl middle part)? A sartorial homerun. 

Emma Stone in Christian Dior Couture: Not to sound overdramatic, but this dress is everything. Simply put, you can wear this dress everywhere: a wedding, red carpet, gala, prom, lounging around on a Sunday morning just because you want to feel a little fancy. The options are essentially limitless. While the soft white and swishy train can come across as strictly bridal, Stone gives this look a youthful twist by adding a subtle choker. Mixed with the boat neckline, the necklace provides a cool, 90s flair.The actress's neat updo keeps this look sophisticated while her subtle lip offers a pop of color.

Naomi Watts in Armani Privé: Goodbye, basic column dresses and extravagant trains; hello, thick ruffles. Though tiers are usually associated with the likes of flamenco dancers, it feels refreshing on The Sea of Trees actress. And flattering! Compact ruffles have the nasty reputation of adding unnecessary bulk; however, the elongated layers create a subtle hourglass figure. Thanks to the ice blue hue, this dress is dramatic enough without wearing Watts. The frock's black embroidery perfectly matches her thin black strappy sandals. To complete the look, Watts adds dangling earrings and a fresh face.

Natasha Poly in Chanel: It's very rare that a set of sleeves make an outfit but do not create a paparazzi-attracting spectacle.  Paired with a flowy silhouette, this dress is the perfect thing to wear on a cool summer evening. With the help of fetching accessories as well as a gifted hair and makeup crew, Poly's ensemble cries old Hollywood glamour more than mumsy. The T-Strap heels and chained bags are sweet, while the deep lip and exaggerated side part add the right amount glamour. Not to mention the crimson lip compliment the frock's navy hue.

Fan Bingbing in Ralph & Russo Couture: Stateside, Chinese actress Fan Bingbing is known more for her extravagant sartorial choices than her bustling filmography. Especially at high-profiled events, she sports dresses that are classic with a hint of fantastical. The floral fripperies on this gown are part old money feminine, part ethereally whimsical.While a petal power frock with a trumpeted skirt can feel a little matronly, the dramatic train and funky geometric clutch offer a hip twist. Paired with matching dangling earrings, a chunky bracelet and rings, this look is glamorous, feminine, daring and dramatic all at once.  Now that's a strong red carpet look.

Kendall Jenner in Alaia: Rest assured, style rookies: attending an A-List red carpet and embracing youthful, forward-thinking style are not mutually exclusive. Case in point? Kendall Jenner. Whether rocking a crop top, thigh-grazing hemline or an up-to-there slit, the model, muse (and Kimye relative) never fails to remind us that she's only 19 years-old. But there's something commendable about her fashion choices, especially this Alaia number. Though it's easy to forget, fashion is all about having fun. After seeing photos of Jenner swishing her full, bohemian skirt, it looks like that's exactly what she was doing. While the silhouette and texture looks like something one would wear after spending hours on the beach, the layers of Chopard gems and bright red lip make this getup completely Cannes-worthy.

Which looks from the 2015 Cannes Film Festival did you love? Sound off below!

Photos courtesy of Vogue.com