Tuesday, 5 November 2013

Introducing Zady: A New Way to Get to Know Fashion

"Where did you get that?" 

If you're a true trendsetter, you're probably asked this question about your clothes as much as your favorite celebrity is asked for his or her autograph. But it never gets old. So you'll tell the fanatic where you scored those cool threads--Topshop, Bloomingdales, Madewell, Net a Porter, or maybe you'll reenact my favorite commercial and shout from the proverbial mountain top that your cute dress is from Sears. Perhaps your style groupie will ask if that purse is affordable or whether or not those shoes are comfortable, but that's the extent of the conversation. Thank goodness. Because besides the information that the washing label offers, the "Made in [Insert Country Here]", and the particular stitch if you're really sewing aficionado, what else do you know about your pieces? Next to nothing? Agreed.

Enter Zady, a new shopping platform that allows you to get more acquainted with your clothes and accessories.

Whether you watch CNN every morning or prefer to curl up with a copy of WWD, it's no secret that there has been a lot of controversy over foreign factory regulations. It's completely natural to feel a little guilty every time you receive breaking news about a heart-wrenching factory fire.

"People are suffering, and I'm casually wearing what they slave over like it's no big deal," you think to yourself. "Why can't those mice from Cinderella make my garments?"

Founded Maxine Bédat and Soraya Darab, Zady provides pieces from ethically-minded designers as well as complete honesty about where these goodies came from.

"Zady brings transparency to the way beautiful things are made,"Bédat said in a recent press release. "We are proud to offer consumers an option to purchase stylish clothing that is truly well-crafted and created to last, without the added worry about the conditions in which pieces were produced."

I had the pleasure of meeting the two founders this summer, and their passion is undeniable. They want us to know exactly how a skirt was stitched. They want us to know where everything originated, from the buttons to the fabric. And they definitely want us to share these stories with others.

With each piece handpicked by Bédat and Darab, shoppers will receive some of the most stylish, original, and honest pieces on the market. The two founders evaluate each piece on sustainability, including whether the product is locally-sourced, handmade, uses high- quality raw materials, is environmentally-conscious, or made in the U.S.A. To finish this fool-proof procedure, vendors are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. And thanks to Zady's "Origins" map, shopping around the world for well-crafted pieces has never been so easy.

I know what you're thinking, there's no way that shopping around the world can be affordable. With a  bevy of amazing brands, such as Steven Allan, Small Traders, and Scosha, to name a few, Zady has a very wide price range. You can spend $14 on two notebooks or drop $652 on a winter coat. So what's Trendologist- approved? I'm obsessed with Smock's  Gold "Thank You" Notes, Steven Allan's Boyfriend PJ Top, and Marisa Haskell's V Cuff. Regardless of what you purchase, five percent of the proceeds from every sale goes to The Bootstrap Project, which is committed to promoting and retaining centuries-old crafts and customs as well as bringing sustainable economic development to communities around the world.

So what are you waiting for?  The week isn't nearly over, and I think you desperately need some retail therapy.

Thanks to Zady, you'll have a very interesting answer to "Where did you get that?" 

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