Sunday, 24 November 2013

App to Love: Stylewhile (Now With Accessories)

Whether I'm scouring the racks at one of my favorite stores or in the comfort of my own home, I love shopping. I adore that satisfaction you get when you finally find that perfect dress or a stellar pair of shoes. All those hours (days, weeks, months, or years-- we've all been there) spent searching were worth it! While online shopping is  perfect for a lazy Sunday (and a serious addiction), the phenomenon has one flaw: you can't try on anything. That mustard asymmetrical ponte skirt may scream "buy me" on the website, but there's a strong chance it won't look good with your skin tone. And even though that chunky sweater looks spectacular, it may be a little too short. Sure, you can always send things back; however, a little piece of your heart breaks off with every return (not to mention it's a complete hassle). Instead of facing sartorial hardship, just download Stylewhile. Seriously, it'll make your life a lot easier.

"Our dream is to build an app that helps women find and buy the right items so that there would be a lot less of those 'I have nothing to wear' moments or ‘this looks differently in person than it did online,'" Stylewhile Founder and CEO Jutta Haaramo stated in a recent press release. 

Unless you're living under a rock, you know that Stylewhile is the premier virtual fitting room app. Launched earlier this year in partnership with Saks Fifth Avenue, Stylewhile allows you to "try on" and style tons of chic pieces. With a slew of different skin tones and sizes, customizing your fit model is one of the easiest ways to see what that amazing playsuit will look like on you without actually trying it on. Once you're done styling a fabulous look, with brand such as Oscar de la Renta, Carven, and Tibi, the iPad app allows you to buy the look or share it with your social media followers. I know what you're thinking: could Stylewhile get any better? Believe it or not, it just did.

Now, your favorite new app is now featuring accessories. With a simple swipe, you can add your favorite Marc Jacobs bag or Kate Spade gems to your stylish ensemble. And if you love them, just hit "Buy Style." Perfection.

Even if you're not in the market for some fabulous pieces (if you are one of these people, please reconsider), Stylewhile is also perfect for those Rachel Zoe groupies who are dying to refine their styling skills. Don't believe me? Just check out my recent winter-approved Stylewhile creation.

Bag: 3.1 Phillip Lim. Shoes: ChloĆ©. Necklace: Kate Spade. Sweater: Carven. Skirt: Tibi. 

Don't forget to send me your amazing Stylewhile looks!


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